AECB News – Canadian publishers’ essential link to export market development
20 January 2005
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Next AECB News
February 10, 2005
In this issue:
AECB Business
AECB submits 2005-2006 application to PEMD
Market
Intelligence and Professional Development
AECB holds workshop for ANEL members
Internet book marketing in France – Workshop offered February 7 in
Montreal
Seminar on Internet publicity and marketing set for February 24 in Toronto
AECB
Promotional Activities
Books on Canada 2005 starts world tour
Special catalogue for French library market cancelled
Canada
Stands
London Book Fair - update
Bologna Children's Book Fair- pied-à-terre option available
BookExpo America - no collective stand this year, AECB still present
Tokyo International Book Fair - invitation coming soon
Frankfurt Book Fair - invitation coming soon, new director appointed
AECB
Programs
2005-2006 IMA guidelines and application forms posted on the web
Final Reports for EMAP, NMDF, and EEDF 2004-2005 due May 13
Success
Stories
Les 400 coups sells Korean, Spanish rights
Maple Tree Press titles named Book Sense Children's Picks for 2004-2005
EDGE title shortlisted for Aurealis Award
Soulières éditeur author wins 2004 prix France-Acadie
Trend Watch (See
quick links at left)
Simon
& Schuster’s new format
First
Penguin, now S&S. The Romanos-run house is the second to test a new
paperback format… more…
'Webraries': the cup runneth over
Book sales markedly benefit from growth of e-commerce over the holidays...
(in French) more…
Happy New Year! We extend best wishes to all for a prosperous 2005.
AECB submits PEMD application for 2005-2006
The AECB will shortly submit its application for the 2005-2006 fiscal year
to the Program for Export Market Development administered by International
Trade Canada. The AECB is applying for a $100,000 contribution from PEMD,
focusing on providing enhanced market intelligence about the US, UK,
French Europe and developing countries. The AECB has also applied for
funding support towards the coordination of a collective Canada stand at
the upcoming Tokyo, Beijing and Liber (Madrid) book fairs. PEMD will
confirm it response to all applicants during the week of February 21.
Market Intelligence and Professional Development
AECB holds workshop for ANEL members
Following an invitation by the Association nationale des éditeurs de
langue française, the AECB will animate an afternoon workshop in Montreal
Friday, January 21, for ANEL members. The French-language workshop,
entitled "Mieux exporter avec l'AELC" (Export Better with the
AECB), will cover the AECB's programs and areas of activity. AECB staff
will discuss, among other things, changes to AECB funding programs for
2005-2006, including tips for publishers on how to streamline their
application process.
For more information, contact ANEL professional development coordinator Jean-François Hébert (hebert@anel.qc.ca) at (514) 273-8130, extension 224.
Internet book marketing in France – Workshop offered February 7 in
Montreal
The AECB will hold a one-day workshop on Internet book marketing and
promotion in France, from strategic thinking to practical application, all
illustrated by case studies. Workshop leader Luigi Gropallo has 15 years
of experience as an industry leader and expert on direct sales in France.
He founded Novalis, a direct-mail company specializing in sales of records
and videos (now Alapage.com) and set up and directed the distance selling
arm of Fnac.com, pursuing on an international scale the distribution of
cultural products on the Internet. This event will take place in
French.
The workshop will take place in Montreal, Monday, February 7, 2005, from 9 am to 4 pm. Watch your inbox starting next week for the registration form and further information on this workshop.
Seminar on Internet publicity and marketing set for February 24 in
Toronto
The date of the AECB's seminar on Internet publicity and marketing,
announced last month, has been set for Thursday, February 24, 2005, from 9
am until 4 pm at the Delta Chelsea Hotel in Toronto. Consultant Steve
O'Keefe, author of The Complete Guide to Internet Publicity, will guide
participants through two sessions on the fundamentals of online promotion
for book publishers and emerging topics in online book marketing. The
morning session will focus on the basic principles and practices for
conducting an online promotional campaign for any and every new title,
including syndicating excerpts to high-traffic web sites and posting
messages to online discussion groups. The afternoon session will focus on
emerging technologies and opportunities for book marketing online,
including establishing an Amazon Marketplace program, keyword and adword
purchasing and management, and promoting through blogs. Both sessions will
conclude with a Q&A period.
Watch your inbox starting next week for the registration form and further information on this workshop. The registration deadline is Friday, February 11. This seminar will precede the Association of Canadian Publishers' PD Seminar on exporting to China and overseas copyright on Friday, February 25 for those planning to be in Toronto.
Books on Canada 2005 starts world tour
The 2005 edition of Books on Canada, with a record number of titles, is
off the presses and starting its world tour with a mailing to over 5,000
Canadianists in some 30 countries and librarians in the US, France and the
UK. We have added addresses of Quebec Studies programs and professors and
look forward to a positive response to this expanded distribution.
Publishers' copies will be mailed out shortly. As always, we welcome your
comments and feedback about the catalogue and look forward to hearing of
any enquiries that have been generated as a result of your participation.
The collections of frontlist titles and catalogues will be exhibited at over 30 Canadian Studies conferences this year, starting with Grainau, Germany, February 25-27. The tentative schedule is online.
Books on Canada 2005 and its accompanying displays are again the result of coordinated efforts; the AECB wishes to thank Foreign Affairs Canada for their continued financial support and the International Council for Canadian Studies for their membership list and coordination of the display schedule.
Special catalogue for French library market cancelled
After extensive research and consultation with experts in the French
Library markets and publishers in Quebec/Canada, the AECB has decided to
cancel its project to publish and distribute a catalogue targeting
libraries in France and Belgium. It was determined that a collective
catalogue was not the most efficient and cost-effective way of targeting
this niche market. The AECB will pursue its research about the library
market in France and provide further information in a future issue of AECB
News.
London
Book Fair – update
The Canada
stand at the 2005 London Book Fair is now fully booked. A memo outlining
relevant details about the fair, the Canadian collective stand and
shipping details has been sent to publishers who registered with the AECB
For those publishers exhibiting elsewhere at the fair, we encourage you to complete the AECB registration form.
The December 16 issue of AECB News provided details about a pied-à-terre option for publishers who are not exhibiting but want to have a home base at the fair. To sign up for the pied-à-terre option or to register for future AECB LBF mailings, complete the form on our website.
Bologna
Children’s Book Fair – pied-à-terre
option available
A memo including relevant information on the fair, the Canada collective
stand and shipping details will be sent shortly to publishers who
registered with the AECB.
The AECB is offering a pied-à-terre option, which costs $600, to publishers who plan on attending, but not exhibiting at, the 2005 Bologna Children’s Book Fair. To subscribe to this option, please contact Sheila Cormier (scormier@aecb.org) and transmit your payment before Friday, March 25, 2005.
In addition, the Bologna Children’s Book Fair is working with UNESCO – Clearing House for Literary Translation to create the first world directory of children’s book translators. This directory is meant to provide all professionals in children's publishing with a complete and updated reference tool. The deadline to submit the information is February 25; the first edition of the directory, which will be available for free, should be launched in April 2005. For a copy of the form, please contact Sheila Cormier (scormier@aecb.org).
BookExpo
America – no collective stand this year, AECB still present
There
will be no Canadian collective stand at BookExpo America this year (June
3–5, New York). A number of factors brought the AECB Board to this
decision: the majority of Canadian publishers participating in BEA already
have their ‘address’ at the show (exhibiting on their own or with
their US distributor); branding oneself as a non-US publisher is a
handicap at BEA (except if you are attending exclusively for rights
sales); raising publishers’ participation costs versus running a
deficit, and; the considerable time required by the AECB secretariat to
prepare and send invitations, reminders, etc.
While not coordinating a collective stand, the AECB will still be present at BEA with a 200 sq. ft. info desk and meeting space. In order to assist those publishers attending, but not exhibiting, the AECB is offering a pied-à-terre option at a cost of $500 for publishers who want a home base at the fair. (Publishers exhibiting on their own or elsewhere at the fair are still encouraged to complete the registration form.)
To sign up for the pied-à-terre option or to register for the AECB’s directory, complete the form on our website.
Tokyo International Book Fair – invitation coming soonThe invitation to exhibit on the Canada stand at the 2005 Tokyo International Book Fair (July 7–10) will be sent soon. The invitation and registration forms will also be posted on our website. Watch your inbox for the invitation and be ready to respond quickly since the registration deadline will be tight.
Frankfurt
Book Fair – invitation coming soon, new director appointed
The
invitation to exhibit on the Canada stand at the 2005 Frankfurt Book Fair
(October 19–23) will be sent shortly. The invitation and registration
forms will also be posted on our website. The deadline to reserve a space
on the Canada stand is Friday, February 18, 2005.
2005-2006 IMA guidelines and application forms posted on AECB
website
Publishers received the guidelines and application forms for EMAP, FRMAP,
and EEDF in 2005-2006 by email before Christmas. The guidelines and
application forms for these programs are posted on our website; to access
them click on the "Apply for Funding" link. The deadline for
receipt of applications for EMAP, FRMAP, and EEDF is Friday, March 4,
2005.
Final Reports for EMAP, NMDF, and EEDF 2004-2005 due May 13
Publishers will receive instructions for preparing the 2004-2005 Final
Reports for the Export Marketing Assistance Program, the New Market
Development Fund and the Export Expertise Development Fund during the week
of January 23. The deadline for submission of Final Reports to the AECB is
Friday, May 13, 2005.
Les 400 coups sells Korean, Spanish rights
Les 400 coups (400coups@qc.aira.com)
is pleased to announce the sale of Korean language rights to GlennDoman
Korea and Spanish language rights for Venezuela to Los Libros de El
Nacional for Le grand voyage de Monsieur Caca, written by Angèle
Delaunois and illustrated by Marie Lafrance. Korean language rights for Poucette,
written by Christiane Beauregard and illustrated by Olivier Lasser, have
been sold to Korea Piaget.
Maple Tree Press' titles named Book Sense Children's Picks for
2004-2005
Maple Tree Press is
pleased to announce that Boredom Blasters by Helaine Becker and Ha!
Ha! Ha! by Lyn Thomas were both named Book Sense Children's Picks for
2004-2005. This honour is chosen by hundreds of independent booksellers
across the United States.
EDGE title shortlisted for Aurealis Award
EDGE Science Fiction and Fantasy
Publishing is proud to announce that Orbital Burn, K.A.
Bedford's first novel, has been shortlisted for an Aurealis Award –
Australia's premier award for speculative fiction. The Aurealis Award,
which is now in its ninth year of recognizing the achievements of science
fiction, fantasy and horror writers, will be presented on January 22 in
Brisbane, Australia.
Soulières éditeur author wins 2004 France-Acadie prize
Édith Bourget's Autour de Gabrielle, a collection of poems for
6–9-year-olds published by Soulières éditeur (soulieres.editeur@videotron.ca),
has won the 2004 France-Acadie prize. Created in 1979, the France-Acadie
prize is open to all French-language authors who connect with the Acadian
identity of the Atlantic Provinces and are concerned with promoting its
interests.
In addition, Autour de Gabrielle was a finalist in the children's literature category of the 2004 Governor General's Literary Awards.
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